MARKETING PACK
Launch of industry placements employer support package
This pack provides you with templates for mailings, newsletter / website articles and social media posts to help alert employers to industry placements and the support available.
Website launch
The new website for employers has now launched with tools, workshops and webinar information, and hands-on support to help employers understand, decide, plan and offer high-quality industry placements: https://employerindustryplacements.co.uk/
The first workshop starts on 2nd April.
Communication action
Please promote the support package through the communication channels available to you including direct mailings, newsletter articles, website news items and social media.
In our experience, direct mailings followed by newsletter articles are most effective. Social media is helpful is creating additional reminders / reach.
Any questions, please contact:
Tim Chewter (SDN), E: tim@strategicdevelopmentnetwork.co.uk T: 07495 345 591
MAILING / EMAIL TEMPLATE
Hi [NAME]
Have you considered offering industry placements for students?
Many organisations are already trialling T Level-style industry placements now. Industry placements give employers fresh ideas and input from the next generation and a potential pipeline of talent for their future workforce.
T Levels, the new qualification for 16 to 19-year-olds who have finished their GCSEs, have been designed by employers and will combine classroom learning with a substantial industry placement.
The government has launched a new employer website and package of support, to help you find out more and plan and prepare to be involved with industry placements.
The website includes off-the-shelf tools, case studies from those already offering placements, opportunities for workshops, webinars and tailored hands-on support.
Find out more here
There are a number of webinars and workshops taking place from 2nd April, to help you explore how industry placements might contribute to the development of your workforce.
The support is funded by the Department for Education and delivered by the Strategic Development Network (SDN).
Any questions? Please contact the industry placements team here.
[PARTNER SIGN-OFF]
NEWSLETTER / WEBSITE ARTICLE
Have you considered offering industry placements for students?
The government has launched a new website and package of support, to help employers find out about industry placements and provide support with planning and preparation.
Many organisations are already trialling T Level-style industry placements now. Industry placements give employers fresh ideas and input from the next generation and a potential pipeline of talent for their future workforce.
T Levels, the new qualification for 16 to 19-year-olds who have finished their GCSEs, have been designed by employers and will combine classroom learning with a substantial industry placement.
The new website includes off-the-shelf tools, case studies from those already offering placements, opportunities for workshops, webinars and tailored hands-on support.
There are a number of webinars and workshops taking place from 2nd April, to help you explore how industry placements might contribute to the development of your workforce.
The
support is funded by the Department for Education and delivered by the
Strategic Development Network (SDN).
SOCIAL MEDIA POSTS
A set of images and short social media videos will also be sent to you shortly.
Twitter – example tweets
We’re encouraging employers to offer industry placements to students. These will be a key part of the new @TLevels_govuk. A government website has launched to help employers find out more and prepare. #HR #LandD #management #industryplacements #tlevels www.employerindustryplacements.co.uk
For all those in #HR #LandD #management roles, have you seen the new government website providing support for those looking to offer industry placements? @TLevels_govuk #industryplacements #tlevels www.employerindustryplacements.co.uk
Industry placements are a fundamental part of @TLevels_govuk, new courses for 16-19-year-olds. They also have lots of benefits for employers. Find out more and access support here. #HR #LandD #management #industryplacements #tlevels www.employerindustryplacements.co.uk
Offering industry placements give you fresh ideas from the next generation and access to a pipeline of talent. A new government website has launched to help employers find out more. @TLevels_govuk #HR #LandD #management #industryplacements #tlevels www.employerindustryplacements.co.uk
LinkedIn – example post
Have you considered offering industry placements for students?
The government has launched a new website and package of support, to help employers find out more about industry placements and provide support with planning and preparation.
Take a look below…
Many organisations are already trialling T Level-style industry placements now. Industry placements give employers fresh ideas and input from the next generation and a potential pipeline of talent for their future workforce.
T Levels, the new qualification for 16 to 19-year-olds who have finished their GCSEs, have been designed by employers and will combine classroom learning with a substantial industry placement.
The new website includes off-the-shelf tools, case studies from those already offering placements, opportunities for workshops, webinars and tailored hands-on support.
Find out more here
There are a number of webinars and workshops taking place from 2nd April, to help you explore how industry placements might contribute to the development of your workforce.
The support is funded by the
Department for Education and delivered by the Strategic Development Network
(SDN).
ANNEX – SUMMARY COMMUNICATIONS PLAN
SDN will send partners a new marketing pack on the 25th of each month, ready to schedule for the following month.
The focus of each marketing pack will need to remain flexible, to respond to demand and when different workshops / webinars are being hosted. Occasionally, we may provide you with a specific / targeted message to communicate to relevant employers.
Broadly, marketing packs will focus on:
| March | Launch Raising awareness about industry placements, the web portal and support, leading to a pipeline of interested employers. Staggered launch to test/manage interest: 09/03 – Employer Group, NAS NAMS and intermediary network 16/03 – Sector Group networks Promote: Generic and first topic-based webinars First regional workshops First route specific webinars – targeted through specific industry bodies |
| April | Promote: Regional workshops Route specific webinars and workshops – targeted through specific industry bodies Topic-based webinars |
| May | Promote: Regional workshops Route specific webinars and workshops – targeted through specific industry bodies Topic-based webinars |
| June | Promote: Regional workshops Route specific webinars and workshops – targeted through specific industry bodies Topic-based webinars National ‘sweep up’ workshops |
| July | Promote: Any final workshops / webinars Web portal tools, resources and webinar recordings Hands-on support (if appropriate) |